Copy: Craig Tanimoto / Apple's Here's to the Crazy One's / Think Different TV commercial.
Concept/ typography/ art direction: Dave Dye
This version features the original, extended script that never aired.
Museum grade typographic art prints using archival, authentic pigment inks on:
100% cotton artists canvas
Rives 350 gsm fine stock
Textured art paper
Canvas, ready to hang, wood stretcher frame - Photo 4
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TBWA Chiat Day's iconic tv commercial for Steve Jobs and Apple computers.
Featuring the Here's to the Crazy One's script.
"Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The
round pegs in the square holes.
The ones who see things differently. They’re not fond of rules. And they
have no respect for the status quo. You can quote them, disagree with
them, glorify or vilify them.
About the only thing you can’t do is ignore them. Because they change
things. They invent. They imagine. They heal. They explore. They create.
They inspire. They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art? Or sit in
silence and hear a song that’s never been written? Or gaze at a red planet
and see a laboratory on wheels?
While some see them as the crazy ones, we see genius.
Because the people who are crazy enough to think they can change the world,
are the ones who do."