Copywriter: Craig Tanimoto.
Words: Think Different / Here's to the Crazy one's ad campaign
Art director / Typographer: Tomasz Biernat
Creative Direction: Ranadip De
Museum grade typographic art prints on artists canvas & textured Renaissance inspired Rives 350 gsm paper. Using the finest, long lasting, original pigment inks. With an extra water based protection layer for longevity.
Individually made to order.
Available ready to hang, wood stretcher frame - PHOTO 3.
CLICK ON THE 'TITLE' HEADER BAR ABOVE to select your desired option.
The original 1997 Crazy One's Apple TV commercial by TBWA Chiat/Day.
VO: Richard Dreyfuss. Not Steve Jobs, though he did a read.
Creative Director: Rob Siltanen. Copywriter/ Art Director: Craig Tanimoto.
Here’s to the crazy ones.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them,
disbelieve them, glorify or vilify them.
About the only thing that you can’t do, is ignore them.
Because they change things.
They push the human race forward.
While some may see them as the crazy ones, we see genius.
Because the ones who are crazy enough to think that they can change the world,
are the ones who do.