Copywriter: Craig Tanimoto.
Art director / Typographer: Tomasz Biernat
Concept / Creative Direction: Ranadip De
What separates us from the 'Crazy One's'? An uncanny ability to find a fresh perspective, and to 'see things differently'. To remind ourselves to do this more often, we set 'the Crazy One's' copy in reverse text.
Museum grade typographic art prints on artists canvas & textured Renaissance inspired Rives 350 gsm paper. Using the finest, long lasting, original pigment inks. With an extra water based protection layer for longevity.
Individually made to order.
Gold frame not included.
Available, ready to hang canvas, wood stretcher frame - Photo 4
The footage is from the original 1997 Apple TV commercial by TBWA Chiat/Day,
but the voice over is a 'test read' done by Steve Jobs. This version never ran.
Creative Director: Rob Siltanen. Copywriter/ Art Director: Craig Tanimoto.
Think Different Script:
Here’s to the crazy ones.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them,
disbelieve them, glorify or vilify them.
About the only thing that you can’t do, is ignore them.
Because they change things.
They push the human race forward.
While some may see them as the crazy ones, we see genius.
Because the ones who are crazy enough to think that they can change the world,
are the ones who do.
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