Copy: Craig Tanimoto's script from the Crazy One's / Think Different Apple TVC.
Concept/ typography/ design: Jayesh Raut
Though in Devnagri script, there is an English translation below thei text, for non- Hindi speaking fans.
Available in 4 sizes. A4 to A0.
Printed on artists canvas, and fine stock paper using high calibre non-fading ink, and Giclee style inkjet print process.
Jayesh on his execution:
‘Think different’ reads different. The ‘think different’ philosophy finds new form in this poster. While the content remains unchanged, it is spelt out in Devnagri – the Indian 'Hindi' script. But it reads and sounds as if it were in English.