Think Different, Craig Tanimoto paper poster Cross


Another take on copywriter Craig Tanimoto's copy from Apple's 'Think Different' advertising campaign, often mistakenly attributed to Steve Jobs . From Mumbai based designer Jayesh Raut. Read his story after the 'Copy' section below.

The A3 size print measures 29.7 x 42.0cm, 11.69 x 16.53 inches. Printed on high quality 190gsm art card. 


Frame not included.


Jayesh on his creation:

I've used the word 'Think' (in Hindi script) repeatedly, forming a sort of cross, to convey- by looking at one thing from different perspectives, improves one's chances of stumbling upon genius. 


Jayesh on Jayesh:

Jayesh is a design consultant with one of India’s leading ad agencies. The only thing he loves more than good design, is good food.




The copy reads- 

Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them,
disbelieve them, glorify or vilify them.
About the only thing that you can’t do, is ignore them.
Because they change things.
They push the human race forward.
While some may see them as the crazy ones, we see genius.
Because the ones who are crazy enough to think that they can change the world,
are the ones who do.



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