Top 10: Here's to the Crazy One's (Think Different) typography posters. September 19 2018

The words from Apple's iconic 1997 Here's to the Crazy One's (Think Different) television commercial went 'viral' long before the term was coined. Produced by advertising agency TBWA Chiat Day, Creative Directors: Lee Clow / Rob Siltanen, and art director / copywriter: Craig Tanimoto. For a notoriously difficult client, Steve Jobs, who paused before approving it, and also did a voice over version that never aired. 

You can read a detailed 2011 story about it here by Rob Siltanen who went on to start a successful advertising agency of his own. 

UPDATE July 2017:

Over the years there has been a lot of confusion over who authored the campaign idea of 'Think Different'. Variously being misattributed to Steve Jobs and even Bob Dylan. So it was rewarding to discover the true story about it and its low key creator - Craig Tanimoto, in this informative blog post. However the copywriter for most of the TV script especially the powerful opening and closing sections was Craig's boss, Rob Siltanen. 

If you have the time for a far more elaborate article, head over to Forbes to read about it in its entirety.

Think Different continues to be an inspirational war cry for millions of creatives even today.

Below, some of Posterama's best selling typographic, script interpretations, accompanied by some of our favourite Think Different posters from the original campaign. 

 You can purchase one of our Think Different typographic posters here. 

 

Image: Tomasz Biernat's custom lettered Think Different poster

 

Image: Apple Think Different poster featuring Charlie Chaplin

 

 

Image: Apple Think Different poster featuring John Lennon & Yoko Ono

 

Image: Apple Think Different poster featuring Maria Callas

 

Image: Apple Think Different poster featuring Mahatma Karamchand Gandhi juxtaposed with a scribble of the ad by Craig Tanimoto who came up with the idea for the ad campaign.

 

Image: Dave Dye's Think Different poster Version 2 from the original unaired longer script.

 

Image: Apple Think Different poster featuring Jimi Hendrix

 

Image: Apple Think Different poster featuring Bob Dylan

 

Image: Apple Think Different poster featuring advertising innovator Bill Bernbach

 

Image: Apple Think Different poster featuring Flik the ant from A Bug's Life

 

Think Different TV script:

Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them,
disbelieve them, glorify or vilify them.
About the only thing that you can’t do, is ignore them.
Because they change things.
They push the human race forward.
While some may see them as the crazy ones, we see genius.
Because the ones who are crazy enough to think that they can change the world,
are the ones who do. 

 

Image: Apple Think Different poster featuring Jackie Robinson

 

Image: Apple Think Different poster featuring Buzz Aldrin  

 

 

Image: Apple Think Different poster featuring Albert Einstein

 

Image: Jayesh Raut's Think Different poster ( In Devnagri script, with the words in English below)

 

Image: Apple Think Different poster featuring Thomas Edison juxtaposed with a scribble of the ad by Craig Tanimoto who came up with the ad campaign concept. 

 

Image: Apple Think Different poster featuring Luci and Desi.

 

Image: Apple Think Different poster featuring Jane Goodall

 

 

Image: collage of some of the most popular Apple Think Different ads.

 

Image: Dave Dye's Think Different poster Version 2 from the aired commercial's script

 

 

Image: Apple Think Different poster featuring Muhammad Ali 

 

Image: Apple Think Different poster featuring Ted Turner

 

Image: Apple Think Different poster featuring Richard Feynman

 

Image: Apple Think Different poster featuring Dalai Lama

 

Image: Jayesh Raut's Think Different poster ('Think' in hindi script & words in english)

 

 

Image: Apple Think Different poster featuring Ameila Earhart

 

 

Image: Apple Think Different poster featuring Nelson Mandela

 

Image: Apple Think Different poster featuring Francis Ford Coppola

 

 

Image: Tomasz Biernat's Think Different poster (mirror writing version)

 

 

Image: Apple Think Different poster featuring Jim Henson

 

 

Image: Apple Think Different poster featuring Pablo Picasso

 

Image: Apple Think Different poster featuring James Watson

 

 

Image: Tomasz Biernat's Think Different poster

 

Image: Apple Think Different poster featuring Miles Davis

 

Image: Apple Think Different poster featuring Orson Welles

 

Image: Apple Think Different poster featuring Ansel Adams

 

 

Image: Apple Think Different poster featuring Joan Baez

 

Image: Apple Think Different newspaper ad featuring Picasso, Einstein, John Lennon, Amelia Earhart, Gandhi and Miles Davis.

  

Image: Geraldine's hand lettered Here's to the Crazy one's / Think Different poster

 

If you want to buy one of the original Apple Think Different posters your best bet would be to try Amazon or e-bay. 

Purchase one of our Apple Think Different typographic posters here. 

Or visit our store for more inspirational typographic wall art.