Our favourite Apple Think Different & Here's to the Crazy Ones posters September 02 2023
You can view our Crazy One's / Think Different typographic poster collection here.

Apple Think Different campaign launch ad using a longer version of the script used in the Here's to the Crazy Ones television commercial. This print ad features iconoclasts like Picasso, Einstein, Lennon, Earhart, Gandhi and Miles Davis.
The "Think Different" ad campaign was one of Apple Inc.'s most famous and influential marketing campaigns. It was launched in 1997, shortly after Steve Jobs returned to Apple as CEO. The campaign aimed to reposition Apple as an innovative and groundbreaking brand, highlighting its unique approach to technology and design.
The central theme of the "Think Different" campaign was celebrating the non-conformists, the rebels, the misfits, and the creative geniuses who dared to challenge the status quo and make a significant impact on the world. The campaign featured a black-and-white television commercial, print advertisements, and billboards, showcasing some of history's most influential minds from wide-ranging fields.
Photographs of luminaries such as Albert Einstein, Mahatma Gandhi, Pablo Picasso, Martin Luther King Jr., John Lennon, Amelia Earhart, and many others.
The campaign was a departure from traditional technology advertising, which often focused on product specifications and features. Instead, Apple aimed to create an emotional connection with its audience by associating its brand with the values of innovation, individuality, and breaking barriers.
The "Think Different" campaign was highly successful in reinvigorating Apple's brand and helping to reshape its public image. It effectively positioned Apple as a company that championed the misfits and visionaries, appealing to creative professionals and those who identified with the campaign's message. The campaign played a significant role in Apple's resurgence and set the stage for its future successes with groundbreaking products like the iMac, iPod, iPhone, and iPad.
Even though the "Think Different" campaign officially concluded in 2002, it left a lasting impact on Apple's brand identity. The campaign's message and spirit continue to resonate with Apple's overall marketing strategy, which emphasizes a fluid fusion of technology, design, and innovation. The "Think Different" ethos remains an integral part of Apple's culture and the way the company positions itself in the market today.

Here's to the Crazy Ones / Think Different lettering poster. Click through to see it in detail.
However, Steve Jobs was deeply involved in shaping the campaign and infusing it with his vision and philosophy. When he returned to Apple as CEO in 1997, he recognized the need for a powerful marketing campaign to reposition the company and reestablish its brand identity. Jobs worked closely with the TBWA Chiat\Day team to refine the concept, select the iconic individuals featured in the ads, and nuancing the campaign's overall messaging.
Apple Think Different poster featuring Ameila Earhart
Dave Dye's Here's to the Crazy Ones / Think Different poster from the original longer script. Click through to see it in detail.
Apple Think Different poster featuring Muhammad Ali
Voice Over - Richard Dreyfuss
Tomasz Biernat's custom lettered Think Different poster. Click through to see it in detail.
Apple Think Different poster featuring Jim Henson

Dave Dye's Here's to the Crazy Ones / Think Different poster from the aired commercial's script. Click through to see it in detail.
Here's to the Crazy Ones / Think Different TV script:
Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them,
disbelieve them, glorify or vilify them.
About the only thing that you can’t do, is ignore them.
Because they change things.
They push the human race forward.
While some may see them as the crazy ones, we see genius.
Because the ones who are crazy enough to think that they can change the world,
are the ones who do.
Apple Think Different poster featuring John Lennon & Yoko Ono
Apple Think Different poster featuring Albert Einstein
Apple Think Different poster featuring Charlie Chaplin
Apple Think Different poster featuring Mahatma Karamchand Gandhi juxtaposed with a scribble of the concept by Craig Tanimoto who came up with the idea for the advertising campaign.
Apple Think Different poster featuring Jimi Hendrix
Apple Think Different poster featuring Bob Dylan
Apple Think Different poster featuring advertising innovator Bill Bernbach
Apple Think Different poster featuring Flik the ant from A Bug's Life
Apple Think Different poster featuring Jackie Robinson
Apple Think Different poster featuring Buzz Aldrin
Apple Think Different poster featuring Maria Callas
Jayesh Raut's Think Different poster ( In Devnagri script, with the original words in English laid out in 3 lines). Click through to see it in detail.
Apple Think Different poster featuring Thomas Edison juxtaposed with a scribble of the concept by Craig Tanimoto who came up with the ad campaign idea.
Apple Think Different poster featuring Lucy and Desi.
Apple Think Different poster featuring Jane Goodall
Apple Think Different poster featuring Paul Rand
A collage of some of the most loved Apple Think Different posters
Apple Think Different poster featuring Ted Turner
Apple Think Different poster featuring Richard Feynman
Apple Think Different poster featuring the Dalai Lama

Jayesh Raut's Think Different poster ('Think' in Devnagri script & words in English). Click through to see it in detail.
Apple Think Different poster featuring Nelson Mandela
Apple Think Different poster featuring Francis Ford Coppola
Apple Think Different poster featuring John Huston
Tomasz Biernat's Think Different poster (mirror writing version). Click through to see it in detail.
Apple Think Different poster featuring Pablo Picasso
Apple Think Different poster featuring James Watson
Apple Think Different poster featuring Martha Graham
Tomasz Biernat's Here's to the Crazy Ones Think Different poster. Click through to see it in detail.
Apple Think Different poster featuring Miles Davis
Apple Think Different poster featuring Orson Welles
Apple Think Different poster featuring Joan Baez
Apple Think Different poster featuring Eleanor Roosevelt
Apple Think Different poster featuring Frank Capra
If you want to buy one of the original Apple Think Different posters your best bet would be to visit:
https://missingbite.com/collections/think-different-posters
https://www.ebay.com/b/apple-think-different-poster/bn_7024945589
Apple Think Different poster featuring George Gershwin
One of our hand lettered Here's to the Crazy one's poster prints. Click through to see it in detail.