The World's greatest advertising copywriters (Updated 2019) August 14 2019

 A visual directory celebrating some of the finest conceptual copywriters and their craft. This means possessing the ability to do more than simply string words together, as people, products and platforms have all evolved. Sometimes the solve needs words, and sometimes a visual does the trick.

As you'll see below.

Many of the ad campaigns lean towards typography, custom and hand lettering, given our penchant for type. 

Newer work features at the start, while copywriting legends of yesteryear round out the end, to add a historical context.

 

INDEX OF COPYWRITERS:

Nigel Roberts / Sean Doyle / Tim Riley / Juan Cabral / Jean Francois Bouchet / Juggi Ramakrishnan / Eugene Cheong  / Tom Carty / Neil French  / Doug Adkins / Tim Delaney / Tom McElligott / David Abbott / Charles Saatchi / Bob Levenson / Julian Koenig / David Ogilvy

Names will be added as we update this blog post

 

If you like beautifully arranged words and images like this, you'd love our site.

 

NIGEL ROBERTS: copywriter / creative director / website

Image: 'A quiet child' print advert for Waterstone's / copywriter: Nigel Roberts

 

Image: 'Adolf Hitler' print advert for Waterstone's / copywriter: Nigel Roberts

 

 

Image: Conker print ad for Tate Gallery / copywriter: Nigel Roberts

Copy: 'A conker, noticed after a visit to the Tate. Minds open from 10am. Tate Gallery.'

 

Image: Beansprouts print ad for Tate Gallery / copywriter: Nigel Roberts

Copy: 'Beansprouts, noticed after a visit to the Tate. Minds open from 10am. Tate Gallery.'

Image: Prince's Trust print ad 'Police'/ copywriter: Nigel Roberts

 

 

Image: Prince's Trust print ad 'What did you want to be'/ copywriter: Nigel Roberts

 

 

Image: Science Museum print ad 'Cloning' / copywriter: Nigel Roberts

 

 

 

 

 Image: Science Museum print ad 'Einstein'/ copywriter: Nigel Roberts 

 

 Image: Patek Philippe print ad 'Father and son playing chess' / copywriter: Nigel Roberts

 

 

 Image: Nissan print ad 'Buying the wrong car' / copywriter: Nigel Roberts

 

 

 Image: Nissan print ad 'Car thief' / copywriter: Nigel Roberts

 

 

 

 

 Image: Economist print ad 'No, not you' / copywriter: Nigel Roberts

 

 Image: Economist billboard ad 'Lightbulb' / copywriter: Nigel Roberts

 

 

Image: Big Issue print ad 'If cold, wet, hungry and scared' / copywriter: Nigel Roberts

 

Image: Big Issue print ad 'How can you heroin' / copywriter: Nigel Roberts

 

 

 

SEAN DOYLE: copywriter / creative director 

Image: Lidl 'Turkey' ad / copywriter: Sean Doyle  

  

Image: Lidl 'It's a German - Scottish thing' ad / copywriter: Sean Doyle  

 

Image: Adidas 'Make your own B' ad / copywriter: Sean Doyle   

Image: Economist 'E= iq2' ad / copywriter: Sean Doyle  

 

 

Image: Economist 'Having potential' ad / copywriter: Sean Doyle  

 

 

Image: Infiniti 'Travel cognito' ad / copywriter: Sean Doyle  

 

 

Image: Infiniti 'I want it' ad / copywriter: Sean Doyle  

 

Image: 'The milkman is responsible' ad / copywriter: Sean Doyle  

 

Image: Macallan 'Good news, Bad new' ad / copywriter: Sean Doyle  

 

Image: Macallan '$2.15' ad / copywriter: Sean Doyle  

Image: Economist 'Devout catholic' ad / copywriter: Sean Doyle  

Image: Economist 'Shepherd' ad / copywriter: Sean Doyle  

 

 

Image: Parkinson's 'Putting on a sock' ad / copywriter: Sean Doyle  

 

Image: Parkinson's 'Making toast' ad / copywriter: Sean Doyle 

 

Image: Infiniti F1 'Is anyone else actually coming out to play' ad / copywriter: Sean Doyle 

 

 

Image: Infiniti F1 'The race to come second goes on' ad / copywriter: Sean Doyle 

 

 

 

Image: Nike 'It's the taking apart' ad / copywriter: Sean Doyle  

Image: VW Sharan 'Waste seats' ad / copywriter: Sean Doyle  

 

Image: English Heritage 'When you build a castle for a king' print ad / copywriter: Sean Doyle  

 

 

Image: English Heritage 'Whilst Winston Churchill was involved in Operation Dynamo' print ad / copywriter: Sean Doyle  

 

 

 

Image: Merry Down cider poster 2 / copywriter: Sean Doyle  

 

 

Image: Merry Down cider poster 1 / copywriter: Sean Doyle  

 

 

 

TIM RILEY: copywriter / partner

 

Image: A watch made from parts of HMS... Bremont ad / copywriter: Tim Riley

 

 

 

Image: Scott's expedition... Bremont ad / copywriter: Tim Riley

 

 

Image: The second wold war... Bremont ad / copywriter: Tim Riley

 

 

Image: How to become immortal... D&AD ad / copywriter: Tim Riley

 

 

Image: Spreading misery... D&AD ad / copywriter: Tim Riley

 

 

Image: It's typical of the British... D&AD ad / copywriter: Tim Riley

 

 

Image: Somebody mentions Jordan... Economist ad / copywriter: Tim Riley

 

 

Image: Pros and Cons... Economist ad / copywriter: Tim Riley

 

Image: Protects against foot in... Economist ad / copywriter: Tim Riley

 

 

Image: Snickers 'You're not you when you're hungry' Twitter campaign / copywriter: Tim Riley

 

 

Image: Research kills cancer ad / copywriter: Tim Riley

 

 

Image: Michael Jordan 1 Nike ad / copywriter: Tim Riley

 

 

 

Image: Not all married men have affairs ad / copywriter: Tim Riley

 

 

 

Image: If you don't know what to do with the children ad / copywriter: Tim Riley

 

 

 

JUAN CABRAL: copywriter / film director / website

Image: The I'm hungover collection ad / copywriter: Juan Cabral

Image: The I've just split up collection ad / copywriter: Juan Cabral

Image: The I want to be swept off my feet collection ad / copywriter: Juan Cabral

 

Image: The I have a big meeting collection ad / copywriter: Juan Cabral

 

 

Image: Tate Tracks activation campaign / copywriter: Juan Cabral. Watch a dated case study of it here

 

 

Image: Cadbury's Gorilla advert / copywriter & director: Juan Cabral

 

 

Image: Sony Balls advert / copywriter & director: Juan Cabral

 

 

Image: Sony Paint advert / copywriter & director: Juan Cabral

 

 

JEAN FRANCOIS BOUCHET: copywriter / website

Image: Gallery-of-Emerging-Species Play Doh website / copywriter: Jean Francois Bouchet

 

 

Image: Gallery-of-Emerging-Species Play Doh ad 1 / copywriter: Jean Francois Bouchet

 

 

Image: Gallery-of-Emerging-Species Play Doh ad 2 / copywriter: Jean Francois Bouchet

 

 

Image: Illiteracy Dragons ad / copywriter: Jean Francois Bouchet

 

 

Image: Illiteracy New Car ad / copywriter: Jean Francois Bouchet

 

 

Image: Illiteracy Mascara ad / copywriter: Jean Francois Bouchet

 

 

Image: Museum of the Great War 'Anatomy Class' ad / copywriter: Jean Francois Bouchet

 

 

Image: Museum of the Great War 'Arm and a Leg' ad / copywriter: Jean Francois Bouchet

 

 

Image: Museum of the Great War 'Orphans' ad / copywriter: Jean Francois Bouchet

 

 

Image: Museum of the Great War 'Facebook 1914' social media campaign / copywriter: Jean Francois Bouchet

 

 

Image: Radio Nova 'Cuba' ad / copywriter: Jean Francois Bouchet

 

 

Image: Radio Nova 'Funk' ad / copywriter: Jean Francois Bouchet

 

 

Image: Radio Nova 'India' ad / copywriter: Jean Francois Bouchet

 

JUGGI RAMAKRISHNAN: copywriter / cco / website

Image: 'Words can be weapons' campaign / copywriters: Guilin Bo, Juggi Ramakrishnan, Chuyu Li

 

 

 

Image: Greenpeace Ocean print ad  / copywriter: Juggi Ramakrishnan

 

 

Image: Greenpeace Underwater print ad / copywriter: Juggi Ramakrishnan 

 

 

Image: Greenpeace Desert print ad / copywriter: Juggi Ramakrishnan 

Image: Know what it's like to be worshipped 'Stained Glass' print ad / copywriter: Juggi Ramakrishnan 

 

Image: Know what it's like to be worshipped 'Clouds' print ad / copywriter: Juggi Ramakrishnan 

 

Image: AWARE 'Kitchen' print ad / copywriter: Juggi Ramakrishnan / Justine Lee

Image: AWARE 'Bedroom' print ad / copywriter: Juggi Ramakrishnan / Justine Lee

Image: AWARE 'Livingroom' print ad / copywriter: Juggi Ramakrishnan / Justine Lee

 

 

Image: Faster than ever 'SOS phone booths' print ad / copywriter: Juggi Ramakrishnan / Audra Tan

 

Image: Faster than ever 'Fire hydrant' print ad / copywriter: Juggi Ramakrishnan / Audra Tan

 

 

Image: Castrol 'Ferrari' print ad / copywriter: Juggi Ramakrishnan

 

Image: Wonderbra 'Dog' print ad / copywriter: Juggi Ramakrishnan

 

Image: SPCA'People who abuse are caught sooner or later' print ad / copywriter: Juggi Ramakrishnan

 

Image: SPCA'Ted Bundy Jeffrey Dahmer' print ad / copywriter: Juggi Ramakrishnan

 

EUGENE CHEONG: copywriter / ex- chief creative officer

 

Image: Anglican Welfare Council print ad 'Chaplin' / copywriter: Eugene Cheong

 

 

Image: Anglican Welfare Council print ad 'Newton' / copywriter: Eugene Cheong

 

 

Image: Ben & Jerry's outdoor ad 'Universe' / copywriter: Eugene Cheong, Craig Love, Mike Sutcliffe

 

 

Image: Ben & Jerry's outdoor ad 'Giraffe' / copywriter: Eugene Cheong, Craig Love, Mike Sutcliffe

 

 

Image: Print ad 'Nietzsche is dead' / copywriter: Eugene Cheong

 

 

Image: Print ad 'Of course I have a sense of humour' / copywriter: Eugene Cheong

 

Image: Lien Foundation print ad 'Death' / copywriter: Eugene Cheong, David Fowle

Image: Lien Foundation print ad 'The End' / copywriter: Eugene Cheong, David Fowle

 

 

Image: Economist print ad 'Razor' / copywriter: Eugene Cheong

 

 

 

TOM CARTY: copywriter / director / website

Image: Guiness 'Surfer' advert / copywriter: Tom Carty

 

 

Image: Dunlop 'Tested for the unexpected' advert / copywriter: Tom Carty

 

 

Image: BBC 'Rush Hour' advert / director: Tom Carty

 

 

 

 

NEIL FRENCH: copywriter / ex- worldwide cco / website

Image: 'Nobody reads long copy anymore' print ad / copywriter: Neil French

 

Image: 'A few encouraging words for the totally incompetent' Beck's beer print ad / copywriter: Neil French & Ben Hunt

Image: Chivas Regal print ad 'Isn't it gratifying to know' / copywriter: Neil French 

 

Image: Chivas Regal print ad 'This is an ad for Chivas Regal' / copywriter: Neil French

 

 

Image: Chivas Regal print ad 'How true' / copywriter: Neil French 

 

Image: Continental print ad 'All airline stewardesses' / copywriter: Neil French

 

Image: Continental print ad 'No pictures of smiling stewardesses' / copywriter: Neil French

 

Image: Ibidphoto print ad 'Don't bother reading this ad' / copywriter: Neil French

 

 

Image: Hong Kong Standard print ad 'Audience Research' / copywriter: Neil French

Image: Air Asia print ad 'Flying First Class is all very well' / copywriter: Neil French

 

Image: 'There is a spelling mistake in this ad' / copywriter: Neil French

 

Image: 'So why are you reading this line first' print ad / copywriter: Neil French

 

 Image: 'Is this the best ad ever written?'/ copywriter: Neil French

 

 

Image: Borders Bookstore ad 3 / copywriter: Neil French

 

 

Image: 'Twenty fascinating but utterly useless facts' Dove print ad 3 / copywriter: Neil French

 

 

Image: 'It takes an artist, a genius and an awful lot of grapes' Martel print ad  / copywriter: Neil French

 

DOUG ADKINS: copywriter / cco & founder / website

 

Image: 'I just teleported in from Chicago' Dublin Productions print ad  / copywriter: Doug Adkins

Image: 'How many engineers does it take' Dublin Productions print ad  / copywriter: Doug Adkins

Image: 'Jokes that are only understood by tone deaf mailmen' Dublin Productions print ad  / copywriter: Doug Adkins

Image: 'The reciprocal action of the optic thalamus' Dublin Productions print ad  / copywriter: Doug Adkins

 

 

 

TIM DELANEY: copywriter / chairman & founder / website

Image: Tripp Steal ad  / copywriter: Tim Delaney  

 

 

Image: They didn't suffer poverty ad  / copywriter: Tim Delaney  

 

 

Image: Like a lot of millionaires ad  / copywriter: Tim Delaney  

 

 

Image: Madonna tickets ad  / copywriter: Tim Delaney  

 

 

Image: There is only one Harrod's ad  / copywriter: Tim Delaney  

 

 

Image: Whose countryside would you rather see ad  / copywriter: Tim Delaney  

 

 

Image: Warning ad  / copywriter: Tim Delaney  

 

 

Image: Posters try and stop you ad  / copywriter: Tim Delaney  

 

Image: If you knew more about us ad  / copywriter: Tim Delaney  

 

 

Image: Read the greatest piece of holiday fiction ad  / copywriter: Tim Delaney  

 

Image: This Christmas decorate your husband ad  / copywriter: Tim Delaney  

 

Image: To avoid disappointment ad  / copywriter: Tim Delaney  

 

 

Image: The banks must like small businesses ad  / copywriter: Tim Delaney  

 

Image: By the time I got the money out ad  / copywriter: Tim Delaney  

 

Image: If you want to find out how banks ad  / copywriter: Tim Delaney  

 

 

Image: In one American state ad  / copywriter: Tim Delaney  

 

 

Image: Your eyes are frozen ad  / copywriter: Tim Delaney  

 

Image: Tongues aren't always wagging ad  / copywriter: Tim Delaney  

 

Image: We stole their land ad  / copywriter: Tim Delaney  

 

 

 

TOM McELLIGOTT: copywriter / ex- agency founder

Image: Episcopal Church 'Vicious circle' ad / copywriter: Tom McElligott

 

Image: Episcopal Church 'Spolier alert' ad / copywriter: Tom McElligott

 

 

Image: Episcopal Church 'For fast fast fast relief' ad / copywriter: Tom McElligott

 

Image: Episcopal Church 'Will it take six strong men' ad / copywriter: Tom McElligott

 

Image: United Way 'Blanket' ad / copywriter: Tom McElligott

 

Image: 'Last year 125,000 flunked' ad / copywriter: Tom McElligott

 

Image: 'Multiply and substract' ad / copywriter: Tom McElligott

 

Image: Porsche 'It goes like a bat out of' ad / copywriter: Tom McElligott

 

Image: Porsche 'Honestly now' ad / copywriter: Tom McElligott

 

Image: Porsche 'It's about as fast as you can go' ad / copywriter: Tom McElligott

 

Image: Porsche 'It's like children' ad / copywriter: Tom McElligott

 

Image: Porsche 'After years of buying' ad / copywriter: Tom McElligott

 

Image: Porsche 'One ride and you'll understand' ad / copywriter: Tom McElligott

 

Image: Porsche 'After a long day at the office' ad / copywriter: Tom McElligott

 

Image: The first sign of lung cancer ad / copywriter: Tom McElligott

Image: Fleetham's furniture sale ad / copywriter: Tom McElligott

 

Image: Great Train Robbery ad / copywriter: Tom McElligott or was he just the CD??

 

 

DAVID ABBOTT: copywriter / agency founder / website

Image: 'I never read the Economist' ad / copywriter: David Abbott

 

Image: 'Would you like to sit next to you at dinner' Economist ad / copywriter: David Abbott

 

Image: 'Hello to our readers in high office' Economist ad / copywriter: David Abbott

 

Image: Economist ad campaign / copywriter: David Abbott

 

Image: 'Or buy a Volvo' ad / copywriter: David Abbott

 

Image: 'If the welding isn't strong enough' Volvo ad / copywriter: David Abbott

 

Image: 'Father's Day' Chival Regal ad / copywriter: David Abbott

 

 

Image: 'Rarely thirteen' Chival Regal ad / copywriter: David Abbott

 

Image: 'Life's pleasures' Chival Regal ad / copywriter: David Abbott

 

Image: 'No sir it's only a test drive' VW ad / copywriter: David Abbott

Image: 'It makes your tires go further' VW ad / copywriter: David Abbott

 

Image: 'We can do it cheaper than most' VW ad / copywriter: David Abbott

Image: 'I'm a writer at Doyle Dane Bernbach' house ad / copywriter: David Abbott

 

 

CHARLES SAATCHI: copywriter / creative director / ex- agency founder

Image: This is what happens when a fly lands on your food ad / copywriter: Charles Saatchi

 

Image: Silk Cut cigarettes launch ad / copywriter: Charles Saatchi

 

 

Image: Silk Cut cigarettes beak ad / copywriter: Charles Saatchi

Image: Silk Cut cigarettes rhino ad / copywriter: Charles Saatchi

 

 

 

BOB LEVENSON: copywriter / creative director

 

Image: Do this or die ad / copywriter: Bob Levenson

 

Image: 'How much longer can we hand you this line' VW ad / copywriter: Bob Levenson

 

 

Image: 'Or buy a Volkswagen' VW ad / copywriter: Bob Levenson

 

 

 

JULIAN KOENIG: copywriter / agency founder

Image: 'Think small' VW ad / copywriter: Julian Koenig

 

 

 

Image: 'Lemon' VW ad / copywriter: Julian Koenig

 

 

Image: 'No point showing the '62 Volkswagen' VW ad / copywriter: Julian Koenig

 

 

 

DAVID OGILVY: copywriter / agency founder

Image: 'At 60 miles an hour the loudest noise in this new...' Rolls Royce ad / copywriter: David Ogilvy

 

 

Image: 'The man in the Hathaway shirt' ad / copywriter: David Ogilvy

 

 

Image: 'How to create advertising that sells' ad / copywriter: David Ogilvy

 

 

More copywriters coming soon!

 

AND finally...

One of the most invigorating and inspiring anthems ever scripted, the words of Apple's Here's to the Crazy One's television commercial, by Craig Tanimoto and Rob Siltanen. 

 

Image: Here's to the Crazy one's / Think Different lettering poster, available here

 

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