The World's greatest advertising copywriters (Updated 2019) July 06 2019

 

A visual directory celebrating some of the finest conceptual copywriters and their craft. This means possessing the ability to do more than simply string words together as markets, products and customers have evolved. Sometimes the solve needs words, and sometimes a visual does suffice. As you will see.

Many of the advertising campaigns featured lean towards typography, custom and hand lettering, given our penchant for type. 

 

INDEX:

Nigel Roberts / Sean Doyle / Neil French / Eugene Cheong / 

Names will be added as we update this blog post

 

NIGEL ROBERTS: copywriter / creative director / website

Image: 'A quiet child' print advert for Waterstone's / copywriter: Nigel Roberts

 

Image: 'Adolf Hitler' print advert for Waterstone's / copywriter: Nigel Roberts

 

 

Image: Conker print ad for Tate Gallery / copywriter: Nigel Roberts

Copy: 'A conker, noticed after a visit to the Tate. Minds open from 10am. Tate Gallery.'

 

Image: Beansprouts print ad for Tate Gallery / copywriter: Nigel Roberts

Copy: 'Beansprouts, noticed after a visit to the Tate. Minds open from 10am. Tate Gallery.'

Image: Prince's Trust print ad 'Police'/ copywriter: Nigel Roberts

 

 

Image: Prince's Trust print ad 'What did you want to be'/ copywriter: Nigel Roberts

 

 

Image: Science Museum print ad 'Cloning' / copywriter: Nigel Roberts

 

 

 

 

 Image: Science Museum print ad 'Einstein'/ copywriter: Nigel Roberts 

 

 Image: Patek Philippe print ad 'Father and son playing chess' / copywriter: Nigel Roberts

 

 

 Image: Nissan print ad 'Buying the wrong car' / copywriter: Nigel Roberts

 

 

 Image: Nissan print ad 'Car thief' / copywriter: Nigel Roberts

 

 

 

 

 Image: Economist print ad 'No, not you' / copywriter: Nigel Roberts

 

 Image: Economist billboard ad 'Lightbulb' / copywriter: Nigel Roberts

 

 

Image: Big Issue print ad 'If cold, wet, hungry and scared' / copywriter: Nigel Roberts

 

Image: Big Issue print ad 'How can you heroin' / copywriter: Nigel Roberts

 

 

 

SEAN DOYLE: copywriter / creative director 

Image: Lidl 'Turkey' ad / copywriter: Sean Doyle  

  

Image: Lidl 'It's a German - Scottish thing' ad / copywriter: Sean Doyle  

 

Image: Adidas 'Make your own B' ad / copywriter: Sean Doyle   

Image: Economist 'E= iq2' ad / copywriter: Sean Doyle  

 

 

Image: Economist 'Having potential' ad / copywriter: Sean Doyle  

 

 

Image: Infiniti 'Travel cognito' ad / copywriter: Sean Doyle  

 

 

Image: Infiniti 'I want it' ad / copywriter: Sean Doyle  

 

Image: 'The milkman is responsible' ad / copywriter: Sean Doyle  

 

Image: Macallan 'Good news, Bad new' ad / copywriter: Sean Doyle  

 

Image: Macallan '$2.15' ad / copywriter: Sean Doyle  

Image: Economist 'Devout catholic' ad / copywriter: Sean Doyle  

Image: Economist 'Shepherd' ad / copywriter: Sean Doyle  

 

 

Image: Parkinson's 'Putting on a sock' ad / copywriter: Sean Doyle  

 

Image: Parkinson's 'Making toast' ad / copywriter: Sean Doyle 

 

 

 

Image: Nike 'It's the taking apart' ad / copywriter: Sean Doyle  

Image: VW Sharan 'Waste seats' ad / copywriter: Sean Doyle  

 

Image: English Heritage 'When you build a castle for a king' print ad / copywriter: Sean Doyle  

 

 

Image: English Heritage 'Whilst Winston Churchill was involved in Operation Dynamo' print ad / copywriter: Sean Doyle  

 

 

 

Image: Merry Down cider poster 2 / copywriter: Sean Doyle  

 

 

Image: Merry Down cider poster 1 / copywriter: Sean Doyle  

 

 

NEIL FRENCH: copywriter / ex- worldwide cco / website

Image: 'Nobody reads long copy anymore' print ad / copywriter: Neil French

 

Image: 'A few encouraging words for the totally incompetent' Beck's beer print ad / copywriter: Neil French & Ben Hunt

Image: Chivas Regal print ad 'Isn't it gratifying to know' / copywriter: Neil French 

 

Image: Chivas Regal print ad 'This is an ad for Chivas Regal' / copywriter: Neil French

 

 

Image: Chivas Regal print ad 'How true' / copywriter: Neil French 

 

Image: Continental print ad 'All airline stewardesses' / copywriter: Neil French

 

Image: Continental print ad 'No pictures of smiling stewardesses' / copywriter: Neil French

 

Image: Ibidphoto print ad 'Don't bother reading this ad' / copywriter: Neil French

 

 

Image: Hong Kong Standard print ad 'Audience Research' / copywriter: Neil French

Image: Air Asia print ad 'Flying First Class is all very well' / copywriter: Neil French

 

Image: 'There is a spelling mistake in this ad' / copywriter: Neil French

 

Image: 'So why are you reading this line first' print ad / copywriter: Neil French

 

 Image: 'Is this the best ad ever written?'/ copywriter: Neil French

 

 

Image: Borders Bookstore ad 3 / copywriter: Neil French

 

 

Image: 'Twenty fascinating but utterly useless facts' Dove print ad 3 / copywriter: Neil French

 

 

Image: 'It takes an artist, a genius and an awful lot of grapes' Martel print ad  / copywriter: Neil French

 

 

EUGENE CHEONG: copywriter / ex- chief creative officer

 

Image: Anglican Welfare Council print ad 'Chaplin' / copywriter: Eugene Cheong

 

 

Image: Anglican Welfare Council print ad 'Newton' / copywriter: Eugene Cheong

 

 

Image: Ben & Jerry's outdoor ad 'Universe' / copywriter: Eugene Cheong, Craig Love, Mike Sutcliffe

 

 

Image: Ben & Jerry's outdoor ad 'Giraffe' / copywriter: Eugene Cheong, Craig Love, Mike Sutcliffe

 

 

Image: Print ad 'Nietzsche is dead' / copywriter: Eugene Cheong

 

 

Image: Print ad 'Of course I have a sense of humour' / copywriter: Eugene Cheong

 

Image: Lien Foundation print ad 'Death' / copywriter: Eugene Cheong, David Fowle

 

Image: Lien Foundation print ad 'The End' / copywriter: Eugene Cheong, David Fowle

 

 

Image: Economist print ad 'Razor' / copywriter: Eugene Cheong

 

JUGGI RAMAKRISHNAN: copywriter / cco / website

Coming soon!

 

If enjoyed this post you might like our Inspirational Typographic Art website