The World's greatest advertising copywriters (Updated 2019) July 06 2019
A visual directory celebrating some of the finest conceptual copywriters and their craft. This means possessing the ability to do more than simply string words together as markets, products and customers have evolved. Sometimes the solve needs words, and sometimes a visual does suffice. As you will see.
Many of the advertising campaigns featured lean towards typography, custom and hand lettering, given our penchant for type.
INDEX:
Nigel Roberts / Sean Doyle / Neil French / Eugene Cheong /
Names will be added as we update this blog post
NIGEL ROBERTS: copywriter / creative director / website
Image: 'A quiet child' print advert for Waterstone's / copywriter: Nigel Roberts
Image: 'Adolf Hitler' print advert for Waterstone's / copywriter: Nigel Roberts
Image: Conker print ad for Tate Gallery / copywriter: Nigel Roberts
Copy: 'A conker, noticed after a visit to the Tate. Minds open from 10am. Tate Gallery.'
Image: Beansprouts print ad for Tate Gallery / copywriter: Nigel Roberts
Copy: 'Beansprouts, noticed after a visit to the Tate. Minds open from 10am. Tate Gallery.'
Image: Prince's Trust print ad 'Police'/ copywriter: Nigel Roberts
Image: Prince's Trust print ad 'What did you want to be'/ copywriter: Nigel Roberts
Image: Science Museum print ad 'Cloning' / copywriter: Nigel Roberts
Image: Science Museum print ad 'Einstein'/ copywriter: Nigel Roberts
Image: Patek Philippe print ad 'Father and son playing chess' / copywriter: Nigel Roberts
Image: Nissan print ad 'Buying the wrong car' / copywriter: Nigel Roberts
Image: Nissan print ad 'Car thief' / copywriter: Nigel Roberts
Image: Economist print ad 'No, not you' / copywriter: Nigel Roberts
Image: Economist billboard ad 'Lightbulb' / copywriter: Nigel Roberts
Image: Big Issue print ad 'If cold, wet, hungry and scared' / copywriter: Nigel Roberts
Image: Big Issue print ad 'How can you heroin' / copywriter: Nigel Roberts
SEAN DOYLE: copywriter / creative director
Image: Lidl 'Turkey' ad / copywriter: Sean Doyle
Image: Lidl 'It's a German - Scottish thing' ad / copywriter: Sean Doyle
Image: Adidas 'Make your own B' ad / copywriter: Sean Doyle
Image: Economist 'E= iq2' ad / copywriter: Sean Doyle
Image: Economist 'Having potential' ad / copywriter: Sean Doyle
Image: Infiniti 'Travel cognito' ad / copywriter: Sean Doyle
Image: Infiniti 'I want it' ad / copywriter: Sean Doyle
Image: 'The milkman is responsible' ad / copywriter: Sean Doyle
Image: Macallan 'Good news, Bad new' ad / copywriter: Sean Doyle
Image: Macallan '$2.15' ad / copywriter: Sean Doyle
Image: Economist 'Devout catholic' ad / copywriter: Sean Doyle
Image: Economist 'Shepherd' ad / copywriter: Sean Doyle
Image: Parkinson's 'Putting on a sock' ad / copywriter: Sean Doyle
Image: Parkinson's 'Making toast' ad / copywriter: Sean Doyle
Image: Nike 'It's the taking apart' ad / copywriter: Sean Doyle
Image: VW Sharan 'Waste seats' ad / copywriter: Sean Doyle
Image: English Heritage 'When you build a castle for a king' print ad / copywriter: Sean Doyle
Image: English Heritage 'Whilst Winston Churchill was involved in Operation Dynamo' print ad / copywriter: Sean Doyle
Image: Merry Down cider poster 2 / copywriter: Sean Doyle
Image: Merry Down cider poster 1 / copywriter: Sean Doyle
NEIL FRENCH: copywriter / ex- worldwide cco / website
Image: 'Nobody reads long copy anymore' print ad / copywriter: Neil French
Image: 'A few encouraging words for the totally incompetent' Beck's beer print ad / copywriter: Neil French & Ben Hunt
Image: Chivas Regal print ad 'Isn't it gratifying to know' / copywriter: Neil French
Image: Chivas Regal print ad 'This is an ad for Chivas Regal' / copywriter: Neil French
Image: Chivas Regal print ad 'How true' / copywriter: Neil French
Image: Continental print ad 'All airline stewardesses' / copywriter: Neil French
Image: Continental print ad 'No pictures of smiling stewardesses' / copywriter: Neil French
Image: Ibidphoto print ad 'Don't bother reading this ad' / copywriter: Neil French
Image: Hong Kong Standard print ad 'Audience Research' / copywriter: Neil French
Image: Air Asia print ad 'Flying First Class is all very well' / copywriter: Neil French
Image: 'There is a spelling mistake in this ad' / copywriter: Neil French
Image: 'So why are you reading this line first' print ad / copywriter: Neil French
Image: 'Is this the best ad ever written?'/ copywriter: Neil French
Image: Borders Bookstore ad 3 / copywriter: Neil French
Image: 'Twenty fascinating but utterly useless facts' Dove print ad 3 / copywriter: Neil French
Image: 'It takes an artist, a genius and an awful lot of grapes' Martel print ad / copywriter: Neil French
EUGENE CHEONG: copywriter / ex- chief creative officer
Image: Anglican Welfare Council print ad 'Chaplin' / copywriter: Eugene Cheong
Image: Anglican Welfare Council print ad 'Newton' / copywriter: Eugene Cheong
Image: Ben & Jerry's outdoor ad 'Universe' / copywriter: Eugene Cheong, Craig Love, Mike Sutcliffe
Image: Ben & Jerry's outdoor ad 'Giraffe' / copywriter: Eugene Cheong, Craig Love, Mike Sutcliffe
Image: Print ad 'Nietzsche is dead' / copywriter: Eugene Cheong
Image: Print ad 'Of course I have a sense of humour' / copywriter: Eugene Cheong
Image: Lien Foundation print ad 'Death' / copywriter: Eugene Cheong, David Fowle
Image: Lien Foundation print ad 'The End' / copywriter: Eugene Cheong, David Fowle
Image: Economist print ad 'Razor' / copywriter: Eugene Cheong
JUGGI RAMAKRISHNAN: copywriter / cco / website
Coming soon!
If enjoyed this post you might like our Inspirational Typographic Art website
